Why Your AI Initiative Is Failing: The Hammer Without Instructions
Landman AI tools only bring value when deployed intentionally. Brent Broussard and Jerris Johnson explain why most organizations stumble on AI adoption, and map out repeatable, actionable steps for land teams. Drawing from day-to-day experience managing projects and field crews, they highlight the pitfalls of “just use the tool” mandates that ignore on-the-ground realities. This discussion is for any land professional expected to deliver results using AI for document review, lease analysis, or large-scale DI device projects, but lacking practical direction.
Brent and Jerris offer a step-by-step process for building functioning AI workflows with widely available tools like Claude or ChatGPT, covering manual upload, prompt refinement, quality assurance, and rapid scaling from individual productivity gains to team-wide systems. They recommend treating AI as a digital intern whose effectiveness grows with hands-on guidance and verification, not blind trust.
Education-focused takeaways include how to measure keystroke reduction, how to verify output accuracy before scaling to larger projects, and how to train landmen and field crews to replicate proven digital workflows. The conversation closes with an urgent call for evidence-sharing and transparency, encouraging land departments and crew chiefs to document and share their AI success stories so the industry can overcome skepticism, bridge the training gap, and unlock efficiency gains across all project types.

