The industry spent twenty years telling clients "I need more money" and day rates barely moved. What's moving them now is showing a client the arithmetic behind the rate.

‍

What you'll walk away with:

• What an independent landman covers out of their own rate
• How a broker's compliance costs climb every year
• Why legal and real estate are the right comparison
• Where a rate increase should actually land

‍

Why it matters: A rate conversation that sounds like a request stalls. One that shows the cost structure behind the number moves.

‍

🎧 Full episode: https://youtu.be/92O_n9zpVTM

🔗 Need Help With A Project? Meet With Dudley: https://www.dudley-land.com/meet-with-dudley

‍