At SM Energy, hiring was deliberate. Kenneth Knott's team recruited for values alignment, not just skill fit, and the result was a land group where people stayed for decades.

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What you'll walk away with:

• Why hiring for values is the front-loaded work that makes long-tenure teams possible
• How servant leadership shows up in day-to-day land work
• The accountability rhythm that lets teams have hard conversations without breaking
• What "make the person next to you better every day" looks like in practice

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Why it matters: If you're trying to build a land team that stays together through cycles, the work starts before the offer letter. Aligning values up front is what makes the hard conversations possible later.